Marketing · Skill
Paywall and Upgrade Screen CRO
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay," "mobile app paywall," "subscription app paywall," or "App Store subscription pricing." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Open in PhởWhat the skill covers
The sections of its instructions, in order.
- 01 Initial Assessment
- 02 Core Principles
- 1. Value Before Ask
- 2. Show, Don't Just Tell
- 3. Friction-Free Path
- 4. Respect the No
- 03 Paywall Trigger Points
- Feature Gates
- Usage Limits
- Trial Expiration
- Time-Based Prompts
- 04 Paywall Screen Components
- 05 Specific Paywall Types
- Feature Lock Paywall
- Usage Limit Paywall
- Trial Expiration Paywall
- 06 Timing and Frequency
- When to Show
- When NOT to Show
- Frequency Rules
Reference files
2 files Phở can open while it uses the skill.
- references/experiments.md
- references/mobile-subscription-paywalls.md
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Frequently asked questions
What does Paywall and Upgrade Screen CRO do?
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay," "mobile app paywall," "subscription app paywall," or "App Store subscription pricing." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Is Paywall and Upgrade Screen CRO free to use?
Yes. Paywall and Upgrade Screen CRO is published by Corey Haines under the MIT licence, and you can use it with a free Phở account.
How do I use Paywall and Upgrade Screen CRO in Phở?
Press Open in Phở, then Try to apply it to your next message, or add the Growth marketing set so Phở loads it whenever a request matches.
Does Paywall and Upgrade Screen CRO need other tools?
No. It works in a normal Phở chat with what you type or upload.
Copied unchanged from coreyhaines31/marketingskills at commit 88c79f6 and credited to Corey Haines, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.