Marketing · Skill
Draft Content
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Open in PhởWhat the skill covers
The sections of its instructions, in order.
- 01 Trigger
- 02 Inputs
- 03 Brand Voice
- 04 Content Generation by Type
- Blog Post
- Social Media Post
- Email Newsletter
- Landing Page Copy
- Press Release
- Case Study
- 05 SEO Considerations (for web content)
- 06 Output
More in Marketing
- Brand Review
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it…
- Campaign Plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push…
- Competitive Brief
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding…
- Content Creation Skill
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content…
- Email Sequence
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture…
- Performance Report
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing…
- Seo audit
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when…
Similar marketing skills
Frequently asked questions
What does Draft Content do?
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Is Draft Content free to use?
Yes. Draft Content is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.
How do I use Draft Content in Phở?
Press Open in Phở, then Try to apply it to your next message, or add the Marketing set so Phở loads it whenever a request matches.
Does Draft Content need other tools?
No. It works in a normal Phở chat with what you type or upload.
Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.