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Marketing · Skill

Content Creation Skill

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

Open in Phở

What the skill covers

The sections of its instructions, in order.

  1. 01 Content Type Templates
  2. Blog Post Structure
  3. Social Media Post Structure
  4. Email Newsletter Structure
  5. Landing Page Structure
  6. Press Release Structure
  7. Case Study Structure
  8. 02 Writing Best Practices by Channel
  9. Blog
  10. Social Media
  11. Email
  12. Web (Landing Pages, Product Pages)
  13. 03 SEO Fundamentals for Content
  14. Keyword Strategy
  15. On-Page SEO Checklist
  16. Content-SEO Integration
  17. 04 Headline and Hook Formulas
  18. Headline Formulas
  19. Hook Formulas (Opening Lines)
  20. 05 Call-to-Action Best Practices

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Frequently asked questions

What does Content Creation Skill do?

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

Is Content Creation Skill free to use?

Yes. Content Creation Skill is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.

How do I use Content Creation Skill in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Marketing set so Phở loads it whenever a request matches.

Does Content Creation Skill need other tools?

No. It works in a normal Phở chat with what you type or upload.

Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.