Marketing · Skill
Marketing Psychology & Mental Models
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Open in PhởWhat the skill covers
The sections of its instructions, in order.
- 01 How to Use This Skill
- 02 Foundational Thinking Models
- First Principles
- Jobs to Be Done
- Circle of Competence
- Inversion
- Occam's Razor
- Pareto Principle (80/20 Rule)
- Local vs. Global Optima
- Theory of Constraints
- Opportunity Cost
- Law of Diminishing Returns
- Second-Order Thinking
- Map ≠ Territory
- Probabilistic Thinking
- Barbell Strategy
- 03 Understanding Buyers & Human Psychology
- Fundamental Attribution Error
- Mere Exposure Effect
- Availability Heuristic
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Frequently asked questions
What does Marketing Psychology & Mental Models do?
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Is Marketing Psychology & Mental Models free to use?
Yes. Marketing Psychology & Mental Models is published by Corey Haines under the MIT licence, and you can use it with a free Phở account.
How do I use Marketing Psychology & Mental Models in Phở?
Press Open in Phở, then Try to apply it to your next message, or add the Growth marketing set so Phở loads it whenever a request matches.
Does Marketing Psychology & Mental Models need other tools?
No. It works in a normal Phở chat with what you type or upload.
Copied unchanged from coreyhaines31/marketingskills at commit 88c79f6 and credited to Corey Haines, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.