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Marketing · Skill

Campaign Plan

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

  • Works better with a connected tool
Open in Phở

What the skill covers

The sections of its instructions, in order.

  1. 01 Trigger
  2. 02 Inputs
  3. 03 Campaign Brief Structure
  4. 1. Campaign Overview
  5. 2. Target Audience
  6. 3. Key Messages
  7. 4. Channel Strategy
  8. 5. Content Calendar
  9. 6. Content Pieces Needed
  10. 7. Success Metrics
  11. 8. Budget Allocation (if budget provided)
  12. 9. Risks and Mitigations
  13. 10. Next Steps
  14. 04 Planning Reference
  15. Campaign Framework: Objective, Audience, Message, Channel, Measure
  16. Channel Selection Guide
  17. Content Calendar Creation
  18. Budget Allocation Approaches
  19. Success Metrics by Campaign Type
  20. 05 Output

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Frequently asked questions

What does Campaign Plan do?

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

Is Campaign Plan free to use?

Yes. Campaign Plan is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.

How do I use Campaign Plan in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Marketing set so Phở loads it whenever a request matches.

Does Campaign Plan need other tools?

Some steps expect a connected tool, such as a CRM or a document store. Without one, Phở does those steps with what you paste or upload.

Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.