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Marketing · Skill

Competitive Brief

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

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What the skill covers

The sections of its instructions, in order.

  1. 01 Trigger
  2. 02 Inputs
  3. 03 Research Process
  4. Research Sources
  5. Research Cadence
  6. 04 Competitive Brief Structure
  7. 1. Executive Summary
  8. 2. Competitor Profiles
  9. 3. Messaging Comparison Matrix
  10. 4. Content Gap Analysis
  11. 5. Opportunities
  12. 6. Threats
  13. 7. Recommended Actions
  14. 05 Analysis Frameworks
  15. Messaging Comparison Frameworks
  16. Content Gap Analysis Methodology
  17. Positioning Strategy
  18. Battlecard Creation
  19. 06 Output

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Frequently asked questions

What does Competitive Brief do?

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

Is Competitive Brief free to use?

Yes. Competitive Brief is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.

How do I use Competitive Brief in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Marketing set so Phở loads it whenever a request matches.

Does Competitive Brief need other tools?

No. It works in a normal Phở chat with what you type or upload.

Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.