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Marketing · Skill

Performance Report

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

  • Works better with a connected tool
Open in Phở

What the skill covers

The sections of its instructions, in order.

  1. 01 Trigger
  2. 02 Inputs
  3. 03 Report Structure
  4. 1. Executive Summary
  5. 2. Key Metrics Dashboard
  6. 3. Trend Analysis
  7. 4. What Worked
  8. 5. What Needs Improvement
  9. 6. Insights and Observations
  10. 7. Recommendations
  11. 8. Next Period Focus
  12. 04 Metric Definitions and Benchmarks
  13. Email Marketing
  14. Social Media
  15. Paid Advertising (Search and Social)
  16. SEO / Organic Search
  17. Content Marketing
  18. Overall Marketing / Pipeline
  19. 05 Reporting Templates by Cadence
  20. Weekly Marketing Report

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Frequently asked questions

What does Performance Report do?

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

Is Performance Report free to use?

Yes. Performance Report is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.

How do I use Performance Report in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Marketing set so Phở loads it whenever a request matches.

Does Performance Report need other tools?

Some steps expect a connected tool, such as a CRM or a document store. Without one, Phở does those steps with what you paste or upload.

Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.