Marketing · Skill set · 8 skills
Marketing
Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.
Open in PhởSkills in this set
- Brand Review
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it…
- Campaign Plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push…
- Competitive Brief
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding…
- Content Creation Skill
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content…
- Draft Content
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any…
- Email Sequence
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture…
- Performance Report
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing…
- Seo audit
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when…
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Frequently asked questions
What is in the Marketing skill set?
8 skills: Brand Review, Campaign Plan, Competitive Brief, Content Creation Skill, Draft Content, Email Sequence, and 2 more.
Is the Marketing skill set free?
Yes. It is published by Anthropic under the Apache 2.0 licence and works with a free Phở account.
How do I add Marketing to Phở?
Press Open in Phở and add the set once. From then on Phở picks the right skill from it whenever a request matches.
Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.