Operations & leadership · Skill
CMO Forcing Questions
Use to challenge positioning, ICP, messaging or channel mix before a launch.
Open in PhởWhat the skill covers
The sections of its instructions, in order.
- 01 When to Run
- 02 The Six CMO Questions
- 1. ICP (One Real Person)
- 2. JTBD
- 3. Positioning Statement
- 4. Distribution Channel
- 5. CAC Payback
- 6. Defensibility of Brand
- 03 Workflow
- 04 Output Format
- 05 Routing
- 06 Related
More in Leadership reviews
- CFO Forcing Questions
Challenge a plan that spends real money: hiring wave, raise, channel budget. Use whenever asked.
- CTO Forcing Questions
Challenge an architecture bet, 10x scaling plan or rebuild vs buy. Use whenever asked.
- CPO Forcing Questions
Challenge a roadmap, PMF claim or feature kill. Use whenever asked.
- CRO Forcing Questions
Challenge a forecast, win-rate drop or sales hires. Use whenever asked.
- CISO Forcing Questions
Challenge a plan touching customer data, compliance or prod access. Use when asked.
- General Counsel Forcing Questions
Use to challenge a term sheet, customer MSA, IP assignment or regulatory exposure before signing.
- CAIO Forcing Questions
Use to challenge a plan involving AI (no eval set, API vs fine-tune vs self-host, EU AI Act class).
- CDO Forcing Questions
Use to challenge a plan touching training-data rights, data architecture or data monetization.
- CCO Forcing Questions
Challenge a churn, retention, segment or CS hiring plan. Use whenever asked.
- VPE Forcing Questions
Challenge a plan on delivery speed, eng hiring, team structure or on-call. Use when asked.
- Log the Decision
Use right after the founder approves a boardroom memo, to log it as a durable decision.
- Multi-Role Boardroom Deliberation
Use a decision spanning several executive domains (a pricing change, raise vs cut). Runs a 6-phase C-suite deliberation and writes a board memo.
Similar operations & leadership skills
Frequently asked questions
What does CMO Forcing Questions do?
Use to challenge positioning, ICP, messaging or channel mix before a launch.
Is CMO Forcing Questions free to use?
Yes. CMO Forcing Questions is published by Alireza Rezvani under the MIT licence, and you can use it with a free Phở account.
How do I use CMO Forcing Questions in Phở?
Press Open in Phở, then Try to apply it to your next message, or add the Leadership reviews set so Phở loads it whenever a request matches.
Does CMO Forcing Questions need other tools?
No. It works in a normal Phở chat with what you type or upload.
Copied unchanged from alirezarezvani/claude-skills at commit c85b17e and credited to Alireza Rezvani, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.