Skip to content

Phở Founder Lifetime: $59 once, 1 year of Phở AI included. Limited seats. See the offer

Finance · Skill

Startup Metrics Framework

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

Open in Phở

What the skill covers

The sections of its instructions, in order.

  1. 01 Overview
  2. 02 Marketplace Metrics
  3. GMV (Gross Merchandise Value)
  4. Take Rate
  5. Marketplace Liquidity
  6. Marketplace Balance
  7. 03 Consumer/Mobile Metrics
  8. Engagement Metrics
  9. Retention Curves
  10. Viral Coefficient (K-Factor)
  11. 04 B2B Metrics
  12. Sales Efficiency
  13. Pipeline Metrics
  14. 05 Metrics by Stage
  15. Pre-Seed (Product-Market Fit)
  16. Seed ($500K-$2M ARR)
  17. Series A ($2M-$10M ARR)
  18. 06 Metric Tracking Best Practices
  19. Data Infrastructure
  20. Reporting Cadence

Reference files

1 file Phở can open while it uses the skill.

  • references/universal-and-saas-metrics.md

More in Startup analyst

  • Competitive Landscape Analysis

    Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning…

  • Market Sizing Analysis

    Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue…

  • Startup Financial Modeling

    Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups. Use this skill when…

  • Team Composition Analysis

    Design optimal team structures, hiring plans, compensation strategies, and equity allocation for early-stage startups from pre-seed through Series A. Use this skill when planning…

  • Backtesting Frameworks

    Build robust backtesting systems for trading strategies with proper handling of look-ahead bias, survivorship bias, and transaction costs. Use when developing trading algorithms…

  • Risk Metrics Calculation

    Calculate portfolio risk metrics including VaR, CVaR, Sharpe, Sortino, and drawdown analysis. Use when measuring portfolio risk, implementing risk limits, or building risk…

Similar finance skills

Frequently asked questions

What does Startup Metrics Framework do?

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

Is Startup Metrics Framework free to use?

Yes. Startup Metrics Framework is published by Seth Hobson under the MIT licence, and you can use it with a free Phở account.

How do I use Startup Metrics Framework in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Startup analyst set so Phở loads it whenever a request matches.

Does Startup Metrics Framework need other tools?

No. It works in a normal Phở chat with what you type or upload.

Copied unchanged from wshobson/agents at commit 7e2fb55 and credited to Seth Hobson, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.