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Small business · Skill

Marketing Strategy & PMM

Use for product positioning, ICP, competitive battlecards or a go-to-market plan, before drafting. Applies April Dunford's positioning method and produces the positioning statement, battlecards and launch plan.

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What the skill covers

The sections of its instructions, in order.

  1. 01 Table of Contents
  2. 02 ICP Definition Workflow
  3. Firmographics Template
  4. Buyer Personas
  5. ICP Validation Checklist
  6. 03 Positioning Development
  7. Positioning Statement Template
  8. Value Proposition Formula
  9. Messaging Hierarchy
  10. 04 Competitive Intelligence
  11. Competitive Tier Structure
  12. Battlecard Template
  13. Win/Loss Analysis
  14. 05 Product Launch Planning
  15. Tier 1 Launch Workflow
  16. Launch Day Checklist
  17. Launch Metrics
  18. 06 Sales Enablement
  19. Sales Deck Structure
  20. Demo Flow

Reference files

4 files Phở can open while it uses the skill.

  • references/international-gtm.md
  • references/launch-checklists.md
  • references/messaging-templates.md
  • references/positioning-frameworks.md

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Frequently asked questions

What does Marketing Strategy & PMM do?

Use for product positioning, ICP, competitive battlecards or a go-to-market plan, before drafting. Applies April Dunford's positioning method and produces the positioning statement, battlecards and launch plan.

Is Marketing Strategy & PMM free to use?

Yes. Marketing Strategy & PMM is published by Alireza Rezvani under the MIT licence, and you can use it with a free Phở account.

How do I use Marketing Strategy & PMM in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Business toolkit set so Phở loads it whenever a request matches.

Does Marketing Strategy & PMM need other tools?

No. It works in a normal Phở chat with what you type or upload.

Copied unchanged from alirezarezvani/claude-skills at commit c85b17e and credited to Alireza Rezvani, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.