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Product · Skill

Competitive Brief

Create a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.

  • Works better with a connected tool
Open in Phở

What the skill covers

The sections of its instructions, in order.

  1. 01 Usage
  2. 02 Workflow
  3. 1. Scope the Analysis
  4. 2. Research
  5. 3. Generate the Brief
  6. 4. Follow Up
  7. 03 Competitive Landscape Mapping
  8. Identifying the Competitive Set
  9. Landscape Map
  10. Monitoring the Landscape
  11. 04 Feature Comparison Matrices
  12. Building a Feature Comparison
  13. Rating Scale Options
  14. Comparison Matrix Template
  15. Tips for Feature Comparison
  16. 05 Positioning Analysis Frameworks
  17. Positioning Statement Analysis
  18. Message Architecture Analysis
  19. Positioning Gaps and Opportunities
  20. 06 Win/Loss Analysis Methodology

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Frequently asked questions

What does Competitive Brief do?

Create a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.

Is Competitive Brief free to use?

Yes. Competitive Brief is published by Anthropic under the Apache 2.0 licence, and you can use it with a free Phở account.

How do I use Competitive Brief in Phở?

Press Open in Phở, then Try to apply it to your next message, or add the Product management set so Phở loads it whenever a request matches.

Does Competitive Brief need other tools?

Some steps expect a connected tool, such as a CRM or a document store. Without one, Phở does those steps with what you paste or upload.

Copied unchanged from anthropics/knowledge-work-plugins at commit d900840 and credited to Anthropic, who is not affiliated with Phở. The full instructions and licence text ship with the skill inside Phở.