---
title: "Startup Metrics Framework"
type: skill
id: "wshobson-agents/startup-analyst/startup-metrics-framework"
category: "Finance"
publisher: "Seth Hobson"
license: "MIT"
source: "https://github.com/wshobson/agents/tree/7e2fb55"
canonical: "https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/startup-metrics-framework"
open_in_pho: "https://pho.chat/customize?item=wshobson-agents%2Fstartup-analyst%2Fstartup-metrics-framework&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library"
---

# Startup Metrics Framework

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

Source: Seth Hobson (MIT), copied at a pinned commit. Free to use. Part of the Phở Skills library (https://labs.pho.chat/en/skills).
Skill set: Startup analyst (https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst.md).

## What it covers
- Overview
- Marketplace Metrics
  - GMV (Gross Merchandise Value)
  - Take Rate
  - Marketplace Liquidity
  - Marketplace Balance
- Consumer/Mobile Metrics
  - Engagement Metrics
  - Retention Curves
  - Viral Coefficient (K-Factor)
- B2B Metrics
  - Sales Efficiency
  - Pipeline Metrics
- Metrics by Stage
  - Pre-Seed (Product-Market Fit)
  - Seed ($500K-$2M ARR)
  - Series A ($2M-$10M ARR)
- Metric Tracking Best Practices
  - Data Infrastructure
  - Reporting Cadence

## Other skills in this set
- [Competitive Landscape Analysis](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/competitive-landscape.md): Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill…
- [Market Sizing Analysis](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/market-sizing-analysis.md): Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market…
- [Startup Financial Modeling](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/startup-financial-modeling.md): Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups. Use this skill when creating financial…
- [Team Composition Analysis](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/team-composition-analysis.md): Design optimal team structures, hiring plans, compensation strategies, and equity allocation for early-stage startups from pre-seed through Series A. Use this skill when planning headcount…
- [Backtesting Frameworks](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/backtesting-frameworks.md): Build robust backtesting systems for trading strategies with proper handling of look-ahead bias, survivorship bias, and transaction costs. Use when developing trading algorithms, validating…
- [Risk Metrics Calculation](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/risk-metrics-calculation.md): Calculate portfolio risk metrics including VaR, CVaR, Sharpe, Sortino, and drawdown analysis. Use when measuring portfolio risk, implementing risk limits, or building risk monitoring systems.

## Use it
- In Phở: open https://pho.chat/customize?item=wshobson-agents%2Fstartup-analyst%2Fstartup-metrics-framework&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library and press Try, or add it so Phở loads it whenever a request matches. Phở works with your own API key (OpenAI, Anthropic, Google and others).
- Full instructions (original SKILL.md, unchanged): https://labs.pho.chat/skills/raw/wshobson-agents/startup-analyst/skills/startup-metrics-framework/SKILL.md
- Original files: https://github.com/wshobson/agents/tree/7e2fb55 (MIT).
- Full machine-readable index: https://labs.pho.chat/skills.json