---
title: "Competitive Landscape Analysis"
type: skill
id: "wshobson-agents/startup-analyst/competitive-landscape"
category: "Finance"
publisher: "Seth Hobson"
license: "MIT"
source: "https://github.com/wshobson/agents/tree/7e2fb55"
canonical: "https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/competitive-landscape"
open_in_pho: "https://pho.chat/customize?item=wshobson-agents%2Fstartup-analyst%2Fcompetitive-landscape&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library"
---

# Competitive Landscape Analysis

Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch.

Source: Seth Hobson (MIT), copied at a pinned commit. Free to use. Part of the Phở Skills library (https://labs.pho.chat/en/skills).
Skill set: Startup analyst (https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst.md).

## What it covers
- Overview
- Competitive Positioning
  - Positioning Map
  - Differentiation Strategy
  - Positioning Statement Framework
- Competitive Intelligence
  - Information Gathering
  - Competitor Profile Template
- Competitive Pricing Analysis
  - Price Positioning
  - Pricing Comparison Matrix
- Go-to-Market Strategy
  - Market Entry Strategies
  - Beachhead Market
- Competitive Advantage
  - Sustainable Advantages
  - Testing Your Advantage
- Competitive Monitoring
  - What to Track
  - Monitoring Cadence

## Other skills in this set
- [Market Sizing Analysis](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/market-sizing-analysis.md): Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market…
- [Startup Financial Modeling](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/startup-financial-modeling.md): Build comprehensive 3-5 year financial models with revenue projections, cost structures, cash flow analysis, and scenario planning for early-stage startups. Use this skill when creating financial…
- [Startup Metrics Framework](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/startup-metrics-framework.md): Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management…
- [Team Composition Analysis](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/team-composition-analysis.md): Design optimal team structures, hiring plans, compensation strategies, and equity allocation for early-stage startups from pre-seed through Series A. Use this skill when planning headcount…
- [Backtesting Frameworks](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/backtesting-frameworks.md): Build robust backtesting systems for trading strategies with proper handling of look-ahead bias, survivorship bias, and transaction costs. Use when developing trading algorithms, validating…
- [Risk Metrics Calculation](https://labs.pho.chat/en/skills/wshobson-agents/startup-analyst/risk-metrics-calculation.md): Calculate portfolio risk metrics including VaR, CVaR, Sharpe, Sortino, and drawdown analysis. Use when measuring portfolio risk, implementing risk limits, or building risk monitoring systems.

## Use it
- In Phở: open https://pho.chat/customize?item=wshobson-agents%2Fstartup-analyst%2Fcompetitive-landscape&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library and press Try, or add it so Phở loads it whenever a request matches. Phở works with your own API key (OpenAI, Anthropic, Google and others).
- Full instructions (original SKILL.md, unchanged): https://labs.pho.chat/skills/raw/wshobson-agents/startup-analyst/skills/competitive-landscape/SKILL.md
- Original files: https://github.com/wshobson/agents/tree/7e2fb55 (MIT).
- Full machine-readable index: https://labs.pho.chat/skills.json