---
title: "Launch Strategy"
type: skill
id: "marketingskills/growth-marketing/launch"
category: "Marketing"
publisher: "Corey Haines"
license: "MIT"
source: "https://github.com/coreyhaines31/marketingskills/tree/88c79f6"
canonical: "https://labs.pho.chat/en/skills/marketingskills/growth-marketing/launch"
open_in_pho: "https://pho.chat/customize?item=marketingskills%2Fgrowth-marketing%2Flaunch&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library"
---

# Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'go live,' 'pre-launch QA,' 'launch checklist,' 'GTM plan,' 'we're about to ship,' 'changelog,' 'release notes,' or 'what did we ship this week.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Source: Corey Haines (MIT), copied at a pinned commit. Free to use. Part of the Phở Skills library (https://labs.pho.chat/en/skills).
Skill set: Growth marketing (https://labs.pho.chat/en/skills/marketingskills/growth-marketing.md).

## What it covers
- Before Starting
- Core Philosophy
- The ORB Framework
  - Owned Channels
  - Rented Channels
  - Borrowed Channels
- Readiness Gate: Are You Ready to Launch?
- Five-Phase Launch Approach
  - Phase 1: Internal Launch
  - Phase 2: Alpha Launch
  - Phase 3: Beta Launch
  - Phase 4: Early Access Launch
  - Phase 5: Full Launch
- Product Hunt Launch Strategy
  - Pros
  - Cons
  - How to Launch Successfully
  - Case Studies
- Post-Launch Product Marketing
  - Immediate Post-Launch Actions

## Other skills in this set
- [A/B Test Setup](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/ab-testing.md): When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test…
- [Ad Creative](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/ad-creative.md): When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad…
- [Paid Ads](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/ads.md): When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,'…
- [AI SEO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/ai-seo.md): When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine…
- [Analytics Tracking](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/analytics.md): When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters,"…
- [ASO Audit](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/aso.md): When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app…
- [Attribution](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/attribution.md): When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the…
- [Churn Prevention](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/churn-prevention.md): When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,'…
- [Co marketing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/co-marketing.md): When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who…
- [Cold Email Writing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/cold-email.md): Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email,"…
- [Community Marketing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/community-marketing.md): Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or…
- [Competitor Profiling](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/competitor-profiling.md): When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this…
- [Competitor & Alternative Pages](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/competitors.md): When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,'…
- [Content Strategy](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/content-strategy.md): When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about,"…
- [Copy Editing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/copy-editing.md): When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,'…
- [Copywriting](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/copywriting.md): When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user…
- [Conversion Rate Optimization (CRO)](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/cro.md): When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact…
- [Customer Research](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/customer-research.md): When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer…
- [Directory Submissions](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/directory-submissions.md): When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory…
- [Email Sequence Design](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/emails.md): When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign,"…
- [Event Marketing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/events.md): When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use…
- [Free Tool Strategy (Engineering as Marketing)](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/free-tools.md): When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free…
- [Influencer & Creator Marketing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/influencer-marketing.md): When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and…
- [Lead Magnets](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/lead-magnets.md): When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade,"…
- [Link Building](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/link-building.md): When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the user mentions 'link building,' 'linkbuilding,' 'backlinks,' 'get more backlinks,'…
- [Marketing Council](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/marketing-council.md): When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford…
- [Marketing Ideas for SaaS](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/marketing-ideas.md): When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing…
- [Marketing Loops](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/marketing-loops.md): When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when…
- [Marketing Plan](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/marketing-plan.md): When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan,"…
- [Marketing Psychology & Mental Models](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/marketing-psychology.md): When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,'…
- [Offer Design](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/offers.md): When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment…
- [Onboarding CRO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/onboarding.md): When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user…
- [Paywall and Upgrade Screen CRO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/paywalls.md): When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell,"…
- [Popup CRO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/popups.md): When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal…
- [Pricing Strategy](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/pricing.md): When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price…
- [Product Marketing Context](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/product-marketing.md): When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my…
- [Programmatic SEO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/programmatic-seo.md): When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location…
- [Prospecting](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/prospecting.md): When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a…
- [Public Relations & Earned Media](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/public-relations.md): When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'press,' 'press…
- [Referral & Affiliate Programs](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/referrals.md): When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of…
- [RevOps](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/revops.md): When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,'…
- [Sales Enablement](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/sales-enablement.md): When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,'…
- [Schema Markup](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/schema.md): When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets,"…
- [SEO Audit](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/seo-audit.md): When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta…
- [Signup Flow CRO](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/signup.md): When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form…
- [Site Architecture](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/site-architecture.md): When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual…
- [SMS Marketing](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/sms.md): When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth…
- [Social Content](https://labs.pho.chat/en/skills/marketingskills/growth-marketing/social.md): When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also…

## Use it
- In Phở: open https://pho.chat/customize?item=marketingskills%2Fgrowth-marketing%2Flaunch&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library and press Try, or add it so Phở loads it whenever a request matches. Phở works with your own API key (OpenAI, Anthropic, Google and others).
- Full instructions (original SKILL.md, unchanged): https://labs.pho.chat/skills/raw/marketingskills/growth-marketing/skills/launch/SKILL.md
- Original files: https://github.com/coreyhaines31/marketingskills/tree/88c79f6 (MIT).
- Full machine-readable index: https://labs.pho.chat/skills.json