---
title: "Competitive Brief"
type: skill
id: "knowledge-work-plugins/marketing/competitive-brief"
category: "Marketing"
publisher: "Anthropic"
license: "Apache-2.0"
source: "https://github.com/anthropics/knowledge-work-plugins/tree/d900840"
canonical: "https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/competitive-brief"
open_in_pho: "https://pho.chat/customize?item=knowledge-work-plugins%2Fmarketing%2Fcompetitive-brief&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library"
---

# Competitive Brief

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

Source: Anthropic (Apache 2.0), copied at a pinned commit. Free to use. Part of the Phở Skills library (https://labs.pho.chat/en/skills).
Skill set: Marketing (https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing.md).

## What it covers
- Trigger
- Inputs
- Research Process
  - Research Sources
  - Research Cadence
- Competitive Brief Structure
  - 1. Executive Summary
  - 2. Competitor Profiles
  - 3. Messaging Comparison Matrix
  - 4. Content Gap Analysis
  - 5. Opportunities
  - 6. Threats
  - 7. Recommended Actions
- Analysis Frameworks
  - Messaging Comparison Frameworks
  - Content Gap Analysis Methodology
  - Positioning Strategy
  - Battlecard Creation
- Output

## Other skills in this set
- [Brand Review](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/brand-review.md): Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when…
- [Campaign Plan](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/campaign-plan.md): Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness…
- [Content Creation Skill](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/content-creation.md): Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need…
- [Draft Content](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/draft-content.md): Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content…
- [Email Sequence](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/email-sequence.md): Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or…
- [Performance Report](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/performance-report.md): Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or…
- [Seo audit](https://labs.pho.chat/en/skills/knowledge-work-plugins/marketing/seo-audit.md): Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword…

## Use it
- In Phở: open https://pho.chat/customize?item=knowledge-work-plugins%2Fmarketing%2Fcompetitive-brief&utm_source=labs&utm_medium=skill-page&utm_campaign=skills-library and press Try, or add it so Phở loads it whenever a request matches. Phở works with your own API key (OpenAI, Anthropic, Google and others).
- Full instructions (original SKILL.md, unchanged): https://labs.pho.chat/skills/raw/knowledge-work-plugins/marketing/skills/competitive-brief/SKILL.md
- Original files: https://github.com/anthropics/knowledge-work-plugins/tree/d900840 (Apache 2.0).
- Full machine-readable index: https://labs.pho.chat/skills.json